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Just Coffee Aguila
Simple, good and fair

Frequently Asked Questions


www.JustCoffee.org

Pueblos Hermanos joined forces with Frontera de Cristo to help traditional coffee farmers to be able to stay in their mountain villages, receiving a fair price for their coffee beans and even participating in the profits of processing, roasting and distributing –it’s called Just Coffee Aguila and we help farming cooperative market their organic shade grown Arabica coffee with U.S. churches, groups and individuals.  We are looking for twenty churches to be distribution points, receiving wholesale quantities on consignment to   For more information or to order contact Just Coffee at (866) 545-6406 or see www.JustCoffee.org.

What it Is

    Thirty  traditional coffee farmers in the highlands of Chiapas, Mexico are  now  members of a cooperative that was organized by  Frontera de Cristo Presbyterian Border Ministry  (Arizona).  Started three years ago as a response to the life-threatening desert crossing by coffee farmers in search of a job in the US  because they could not command a fair price for their coffee beans, the farmers in the cooperative now own the whole operation  of bringing coffee-- from the tree to your coffee  cup.  This is “Fair Trade Plus”:  the farmers not only get paid a fair price for the beans,  all profits  return to the people  and the land that provide  the product.

    Twenty-five more families in the neighboring community of Aguila  were added in May, 2006.  Pueblos Hermanos Border Ministry will supervise the roaster-grinder-packaging expansion in Tijuana  as well as create a network of Churches to help sell  JUST COFFEE to their members.  As a longtime and cherished partner of Pueblos Hermanos, we ask you now to pray for this mission project, and to become such a church.  You may be distributing Fair Trade/Equal Exchange coffee--a for-profit, US based company.  We still ask you to consider  supporting JUST COFFEE also, remembering that all its profits go back to the traditional  peasant farmer.

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How to Get Involved

By consignment, order the appropriate number of pounds of coffee.  JUST COFFEE, organic shade grown Arabica coffee is available in regular and decaffeinated whole beans or grounds and retails for $8.00 per 1 lb. bag (16 ounces, bigger than the normal package or can at the market) plus shipping ($6 per 10 pound increment).  Wholesale price (100 lbs or more) is $6.75 plus shipping.  (Decaffeinated costs $1 more per pound.) If you order wholesale, the difference in your retail price (determined by you for your market) will more than pay for shipping.  Some churches even raise mission funds through their retail price.  A group in the church such as the youth, the women, the men, etc. could be put in charge of the JUST COFFEE mission.  They keep a list of their customers and determine with us the appropriate interval for sending a continuous supply of fresh coffee.

 The website http://www.justcoffee.org/ will give you the choices of blends and roasts including decaf as well as the corresponding prices.  Soon they hope to have a sales and roasting center in Tijuana/San Diego.

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Why Get Involved

Isaiah 65:21-25 gives us God’s vision of a new heaven and a new earth:

They shall build homes and inhabit them;
They shall plant vineyards and eat their fruit.
They shall not build and another inhabit;
They shall not plant and another eat …They shall not labor in vain or bear children for calamity;

The plight of coffee farmers in Central America was painstakingly chronicled by  Nobel Prize awardee Rigoberta Menchu in her book.  Instead of going to school, children work picking coffee.  They live so poorly that they sicken and die early.  The farmer is paid so little that future harvests are already in hock to the companies (whose representatives come to the community to buy the dried beans.)  They could barely construct a house of their own.  Many homes in Mexico are bereft of employable men.  They have left their wives and children , migrating northward for jobs.  The crossing is so expensive (up to $3,000 paid to the human trafficker) and risky (300+/year die crossing the
Arizona dessert alone ) that it takes years for them to come back.  The community pays a price in broken homes, lost leadership, and a weakened social fabric.

 For they shall be offspring blessed by the Lord…
Before they call I will answer,
While they are yet speaking I will hear.
The wolf and the lamb shall feed together,
The lion shall eat straw like the ox…
They shall not hurt or destroy on all my holy mountain, says the Lord.
 
-Isaiah 65:23b-25

Just Coffee Aguila

Frequently Asked Questions

1.  What exactly is Just Coffee?

                Just Coffee is a coffee cooperative dedicated to addressing the immigration crisis by providing coffee farmers a fair price for their crops.

2.  How was it started?

                The Just Coffee cooperative began to form in 2001 with the ideas and dreams of several members of the Lily of the Valley Church in Agua Prieta, Mexico facilitated by Frontera de Cristo Presbyterian Border Ministry.  The first pound of coffee was roasted, ground, packaged, and then sold to the market in November of 2002.  

3.  How is buying coffee helping the immigration crisis?

                The coffee we sell comes directly from coffee farmers in the Salvador Urbina and El Aguila communities of Chiapas, Mexico who are struggling to support their families.  Although these families have been selling their coffee for many years, it is difficult for them to support themselves because they are forced to sell their coffee to “coyotes,” who are the intermediaries, or “middlemen,” in the market.  These coyotes sell the farmers’ coffee to the American market, without properly reimbursing the families who grew the coffee.  Because the families cannot support themselves, they are compelled to flee to the north to places like Agua Prieta in the hope of illegally crossing the border to the United States to find jobs.  In the last decade, over 3,000 people, many of them farmers from Chiapas, have died in the desert trying to cross into the United States.  Just Coffee strongly believes that by helping the coffee farmers to receive a fair price for their crops, they will not be forced to leave their land and attempt such a dangerous thing as crossing the border into the United States.

4.  Where is Chiapas anyway?

                Chiapas is the southern-most state in Mexico.  It is a lush, green land rich with coffee, fruits, plants, and other natural resources, but very poor in economic terms.

5.  How is Just Coffee giving a fair price to the coffee farmers in Chiapas?

                Just Coffee, unlike many other coffee companies, does not use intermediaries.  Our coffee comes directly from the farms themselves, to Agua Prieta, where it is roasted, ground, and packaged, and then is shipped anywhere in the United States to our customers.  Fair Trade Principles (in 2007) require that a minimum of $1.26 per lb. is given back to the farmers.  Just Coffee (i 2007) gives $1.30 per lb. back to the coffee farmers, instead of a mere $.25 per lb. that coffee farmers receive from some other major coffee companies.

6.  What exactly are Fair Trade Principles?

                Fair Trade principles say that a minimum of $1.26 per lb. is returned to the cooperative (Just Coffee pays $1.30), a long term relationship must be established, the cooperative must be democratically run, there must be environmentally sustainable practices, and they must have credits of advanced payment for coffee.  Just Coffee has been in compliance with these principles since its formation.

7.  So what is Fair Trade PLUS that Just Coffee is involved with?

                Fair Trade PLUS helps keep the manufacturing process within the coffee growing cooperative itself.  This means that green coffee beans are not transported to the United States to be roasted, but rather are roasted in Agua Prieta, Mexico.  This allows Just Coffee to own the roasted process as well as foster job creation and profits in the extended community of Agua Prieta.  Therefore, all of the money that comes from an order of Just Coffee stays in Mexico and promotes economic development.

8.  How much is this all really helping?

                So far in less than 3 years of existence, Just Coffee has purchased 45 tons of coffee from the members of the cooperative, which means $117, 000 ($1.30 per pound) of capital has been given back to the families in Chiapas, in comparison to $31,500 ($.35 per pound) they would have received in another market.  In addition, Just Coffee has created seven jobs in Mexico at double the market wage.

9.  “Who” is Just Coffee?

                Currently there are 26 families from Chiapas in our cooperative, and others are waiting to join.  In Agua Prieta, the coffee is roasted, ground, and packaged by Hermano Daniel and Hermana Vicki, who are from the Salvador Urbina, Chiapas, community and have lived in Agua Prieta since 1996.  The other employees include Adrian Gonzalez, Director of Customer Relations, Deysi Garcia, Director of Data Entry, and Eva Perez, Director of Communications in Chiapas.

10.  So what is so great about the actual coffee?

                Our coffee is certified 100% organic, shade-grown coffee.  When roasted, it retains the more volatile aromatics that provide a fresh taste high in the palate with very little of the baser aftertaste of other coffees.

11.  What kinds are offered?

                Currently, Just Coffee offers 100% Arabica coffee, 100% Robusta (a slightly stronger) coffee, a blend of the two, or our new decaffeinated Arabica coffee.  Darker roasts, as well as green, unroasted beans of each kind are also available. The coffee comes in 1 lb. packages of either ground or whole bean.

12.  How much does it cost?

                Just Coffee prides itself in maintaining a fair, competitive price to it’s customers as well.  Retail price is $9 per pound roasted, and $5(?) per pound green. Decaffeinated coffee costs $1 a pound more.  Wholesale (100+ lbs). is $7.75 per pound.

13.  Are there any other products besides coffee?

             Yes.  Just Coffee now offers logo t-shirts, pens, and coffee mugs in which to enjoy our delicious gourmet coffee.

14.  How can I place an order?

            Soon there will be a sales office on the west coast. Presently one can order by internet att the website at www.justcoffee.org or call  toll free at 1-866-545-6406. 

Revised September 1, 2009

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We in the USA are included in this vision.  We have the opportunity to hear and answer God’s call and have a right relationship with God.  Because of the support of the Churches, the JUST COFFEE cooperative is able to enroll the farmers in the Social Security System of Mexico which means universal health care for them and their families.  Young men are coming back from their undocumented jobs in the USA.  Children are studying.  The fathers and mothers are constructing their homes out of lasting materials. The local churches are strengthened by the continuing presence of its leaders; robust tithes from coffee profits are funding local missions.  Since the cooperative is open to all, the Protestant-Roman Catholic enmity in Chiapas is being bridged!  And, traditional farmers are learning to be their own masters, learning to make decisions and run a business! A weekly meeting between the members in Chiapas and the plant at the border is conducted via instant messaging.)

The people in the US Churches who hear and answer will have a right relationship of love and justice with their neighbor, the coffee farmer in Chiapas.  We may not all eat tortillas or potatoes, but our children and ourselves will be equally filled from God’s provenance. Neither one shall destroy the other. Not by threatening national security, nor by keeping the other in poverty.    

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Pueblos Hermanos Presbyterian Border Ministry
940 Hilltop Dr.
Chula Vista, CA 91911
Tel/Fax: (619) 429-8851
webmaster@PueblosHermanos.org